Important dates: (the type of content that arises as an opportunity during a holiday, during a special event, during product launches, etc.) Social Media Campaign: (for special offers you may have at a particular point)Įvergreen: (the kind of ongoing content that can get promoted over and over again) Types of Content: For the purpose of this example, we added the following options: Publish Date: Self-explanatory, the date at which you want to publish a particular social media update. Most of the columns in the google sheets template are quite straight-forward and easy to fill in - but, we will take them one by one and describe what should go in each of them: The free social media content calendar template we created can and should be adjusted according to your particular needs. Once you have your calendar set up, you simply need to update it as you go (which shouldn’t take more than 5-10 minutes/day if you are posting daily social media updates, provided that you already have the content you want to post). You only need to create the calendar once - but our advice is to make a new copy of it every week (otherwise, it will most likely get too crowded - especially if you are posting daily on more than one social media account). Let’s get started! What To Include In Your Social Media Calendar Template We’ll go over some of the calendar elements you’ll need to organize all your posts, keep your sanity, and focus on producing great content. That’s why it is important to create a social media calendar that helps you plan and track your business’s social media management. Not all businesses are created alike - so it is natural they won’t all post the same type of content, nor will they post on the same social channels. When you have all your content planned out, things fall into place and your life is easier. It’s time to create a world-class social media content calendar, so you can get laser-focused on exactly what you’re going to post to your social channels, today, tomorrow, and every day for the next 365 days.Ī social media calendar template will help you plan and manage what is very frequently the single most chaotic type of digital marketing strategy. If this sounds like you, well then listen up dummy. ![]() Waking up on a Wednesday morning to your boss asking you to post something today, and having absolutely no idea what to do. The 5 most terrifying words that any social media manager or content marketer can hear.
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